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Rita’s Water Ice

About This Project

This project was so fun! There was so much Water Ice! Treats aside this was a great site to work on. I worked with some really talented developers to create a contest website for Rita’s Water Ice. The site was primarily HTML and Javascript but Flash was used for the animated banners. This project won a 2009 Marketing Sherpa Hall-of-Fame award for our efforts online and on social media.

“In 2009, Rita’s Italian Ice used a crowdsourcing campaign to find a name for a new mystery flavor. Colbert Nation, a community forum for the Comedy Central show The Colbert Report, heard of the contest and encouraged fans of the show to vote for a Colbert-inspired name for the new flavor of water ice. Their involvement spurred Stephen Colbert to mention the contest on his show, giving the campaign the “Colbert Bump” and boosting participation to almost 2 million votes.”

Animation, Branding, Campaign, Design, Development, Digital, Illustration, Logos, Website